Totoo nga ba ang bali-balita na iiwan na ni Vice Ganda ang Kapamilya Network? Panoorin sa video na ito.
On other news. Changes in sight for the Amazon Prime Video platform . Corridor voices and clues make an imminent change of strategy for the streaming portal of Jeff Bezos' company increasingly plausible. To diversify its offer and expand to new audiences and new content, Prime Video may soon join one or more traditional live channels with its already well-stocked offer on demand. The top management of the company seems to be about to launch a linear, live, seven days a week and 24 hours a day , diversified from country to country and with a series of contents for all tastes yet to be discovered. Will it be a winning strategy?
What is going on
The indications for this epochal change of strategy are numerous. According to internal sources released by several experts, Amazon has been moving for some time to make agreements aimed at creating a real live programming: real dialogues would have started with all the experts in the sector, to create a schedule capable of embracing a good variety of entertainment genres: music, sports, news and, of course, films, TV series and real original programs. In this sense, some job advertisements that the company has published in the last period would also be explained: one searches for a person capable of studying new strategies to change the way viewers watch traditional TV content; another wants to hire an expert in the creation of new generation linear catalog systems, to offer a linear TV experience also on Amazon Prime Video . In fact, the company seems more confident than ever of its new strategy, aware of how the strength of on demand has not yet scratched the primacy of total viewing hours of traditional TV.
Path already traced
Amazon is not new to the broadcasting of live events, having repeatedly dealt with the transmission of some important sporting events abroad. For some time, the platform has been awarded the broadcasting rights of four Premier League matches in the United Kingdom, while in the USA it continues to broadcast live some NFL matches. In countries such as the United States and Germany, separate and paid third-party channels are also offered within the platform, which allow you to subscribe and watch diversified content.
Field tests that will all result in a real global offer, much more varied and structured, perhaps divided into several types, with a precise schedule and a differentiation of contents that could give the "a" to a small revolution in the streaming platform sector. In a world where the most important competitors seem to focus only on on demand, Amazon would try to differentiate itself clearly and tangibly.
Possible scenarios
It is difficult to understand how such a channel can be managed, what content it will have and how gender diversification will be managed. It is undeniable, however, that in Amazon's present and future strategy there will certainly be sport, which has always been the bearer of the public, subscriptions and subscriptions. If the global sports offer of the platform should further expand, it is not wrong to think of a real channel that collects all sporting events, especially live ones.
Possibility that is intertwined with the issue of Serie A streaming rights , which from next year can no longer be entrusted to Sky, and with the upcoming auction for the global assignment of broadcasting rights for the next three years . If, as the Serie A League expects, Amazon should launch an offer and win one of the packages, one or more channels may be born for the transmission of the championship in streaming with live, news and insights , an almost obligatory choice to manage the best possible exclusivity. Scenarios still rather uncertain, but no longer too far from a possible reality.
Diversification
Beyond the sporting issue, it is clear that this would not be enough to create a complete entertainment channel or, in any case, it would limit the question to sports fans only, an event that would clash with the platform's global strategies and job positions sought after by the top management. A diversified channel could be created according to the reference market, with a common structure but adaptable to each country, with the news, concerts, sporting events but also talent and original programs at the center, or all those events that would push the public to connect live for viewing and which consequently would allow the company to enter the advertising market, completely absent in the current Prime Video but which would be of vital importance in the creation of linear broadcast channels. The questions are still numerous and the possibilities infinite. Does the company already have many cards in hand, will it limit everything to a simple experimentation, perhaps only in the USA, or will it start immediately to create something bigger?
Not just on demand
What is certain is that streaming and on demand seem no longer enough in the long run. The market is becoming increasingly saturated, the services available increasingly numerous and the public no longer willing to subscribe to everything indiscriminately, but a proponent of a careful selection of subscriptions to be made. Traditional TV, in one way or another, continues to survive and attract viewers , unable to break away from a certainly more passive and one-sided view of content.
Combining all this with a proposal of content on demand does not therefore seem a completely wrong choice, because it is able to combine the tradition of the programming with the novelty of streaming, two apparently separate worlds but ready to live much more than we could have expected.The investments to be made for Amazon will be many , above all to create an offer worthy of the name and suitable for as wide a audience as possible.
The possibilities are endless, both in terms of content and differentiation. Amazon could even create multiple channels to manage its new strategies, adding new forms of subscription to its catalog and basic subscription that also include these new linear channels. It would be the first step towards a new but still familiar television world, attentive to tradition but capable of looking to the future of the transmission of content which, although still linked to original programs, live events and schedules, could pass for the first time only from the internet, a novelty already capable of tickling our curiosity and to let us watch with increasing interest in the future of streaming television.
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Totoo nga ba ang bali-balita na iiwan na ni Vice Ganda ang Kapamilya Network? Panoorin sa video na ito.
On other news. Changes in sight for the Amazon Prime Video platform . Corridor voices and clues make an imminent change of strategy for the streaming portal of Jeff Bezos' company increasingly plausible. To diversify its offer and expand to new audiences and new content, Prime Video may soon join one or more traditional live channels with its already well-stocked offer on demand. The top management of the company seems to be about to launch a linear, live, seven days a week and 24 hours a day , diversified from country to country and with a series of contents for all tastes yet to be discovered. Will it be a winning strategy?
What is going on
The indications for this epochal change of strategy are numerous. According to internal sources released by several experts, Amazon has been moving for some time to make agreements aimed at creating a real live programming: real dialogues would have started with all the experts in the sector, to create a schedule capable of embracing a good variety of entertainment genres: music, sports, news and, of course, films, TV series and real original programs. In this sense, some job advertisements that the company has published in the last period would also be explained: one searches for a person capable of studying new strategies to change the way viewers watch traditional TV content; another wants to hire an expert in the creation of new generation linear catalog systems, to offer a linear TV experience also on Amazon Prime Video . In fact, the company seems more confident than ever of its new strategy, aware of how the strength of on demand has not yet scratched the primacy of total viewing hours of traditional TV.
Path already traced
Amazon is not new to the broadcasting of live events, having repeatedly dealt with the transmission of some important sporting events abroad. For some time, the platform has been awarded the broadcasting rights of four Premier League matches in the United Kingdom, while in the USA it continues to broadcast live some NFL matches. In countries such as the United States and Germany, separate and paid third-party channels are also offered within the platform, which allow you to subscribe and watch diversified content.
Field tests that will all result in a real global offer, much more varied and structured, perhaps divided into several types, with a precise schedule and a differentiation of contents that could give the "a" to a small revolution in the streaming platform sector. In a world where the most important competitors seem to focus only on on demand, Amazon would try to differentiate itself clearly and tangibly.
Possible scenarios
It is difficult to understand how such a channel can be managed, what content it will have and how gender diversification will be managed. It is undeniable, however, that in Amazon's present and future strategy there will certainly be sport, which has always been the bearer of the public, subscriptions and subscriptions. If the global sports offer of the platform should further expand, it is not wrong to think of a real channel that collects all sporting events, especially live ones.
Possibility that is intertwined with the issue of Serie A streaming rights , which from next year can no longer be entrusted to Sky, and with the upcoming auction for the global assignment of broadcasting rights for the next three years . If, as the Serie A League expects, Amazon should launch an offer and win one of the packages, one or more channels may be born for the transmission of the championship in streaming with live, news and insights , an almost obligatory choice to manage the best possible exclusivity. Scenarios still rather uncertain, but no longer too far from a possible reality.
Diversification
Beyond the sporting issue, it is clear that this would not be enough to create a complete entertainment channel or, in any case, it would limit the question to sports fans only, an event that would clash with the platform's global strategies and job positions sought after by the top management. A diversified channel could be created according to the reference market, with a common structure but adaptable to each country, with the news, concerts, sporting events but also talent and original programs at the center, or all those events that would push the public to connect live for viewing and which consequently would allow the company to enter the advertising market, completely absent in the current Prime Video but which would be of vital importance in the creation of linear broadcast channels. The questions are still numerous and the possibilities infinite. Does the company already have many cards in hand, will it limit everything to a simple experimentation, perhaps only in the USA, or will it start immediately to create something bigger?
Not just on demand
What is certain is that streaming and on demand seem no longer enough in the long run. The market is becoming increasingly saturated, the services available increasingly numerous and the public no longer willing to subscribe to everything indiscriminately, but a proponent of a careful selection of subscriptions to be made. Traditional TV, in one way or another, continues to survive and attract viewers , unable to break away from a certainly more passive and one-sided view of content.
Combining all this with a proposal of content on demand does not therefore seem a completely wrong choice, because it is able to combine the tradition of the programming with the novelty of streaming, two apparently separate worlds but ready to live much more than we could have expected.The investments to be made for Amazon will be many , above all to create an offer worthy of the name and suitable for as wide a audience as possible.
The possibilities are endless, both in terms of content and differentiation. Amazon could even create multiple channels to manage its new strategies, adding new forms of subscription to its catalog and basic subscription that also include these new linear channels. It would be the first step towards a new but still familiar television world, attentive to tradition but capable of looking to the future of the transmission of content which, although still linked to original programs, live events and schedules, could pass for the first time only from the internet, a novelty already capable of tickling our curiosity and to let us watch with increasing interest in the future of streaming television.
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